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TAATSU is a Japanese baked tarts venture based in Mumbai. They launched in 2022 and reached out to me for their packaging illustrations that tell the sweet story of their creamy, airy, and oh-so-light delights.

Freshly baked daily and delivered right to your door, TAATSU tarts are depicted in scenes of cozy family gatherings, joyful meetups, and the thrill of receiving an order—highlighting their takeaway-friendly nature and the warm, joyful experience they bake into every bite.

I’m thrilled to be part of TAATSU's journey, and illustrating limited edition packaging for their new flavors and occasions like Rakhi, Diwali, and Valentine's Day. Each design is crafted with love and care, capturing the spirit of the celebration and making every occasion a little more tart-tastic!


Illustration for the pack of 3 box

Illustrations for single box

Valentine’s Day Limited Edition Box

Diwali Limited Edition Box

Box of 9 Tarts

Box of 3 Tarts

Mango Season

Strawberry Season

A global taste available locally in Mumbai. 

All content © 2024 | Shreya Parasrampuria